The social listening tool made for early-stage startups.
Use PMAlerts to find and delight new customers.
Try it below
Tip 1: Experiment.
Your initial alerts will probably generate a lot of noise. You can use content, username, and domain filters to limit the noise, but sometimes it makes sense to try a new, more specific or creative query that shows you what you're really looking for. Want to brainstorm? Message me.
Tip 2: Consider using PMAlerts as an automatic TODO list.
If you're looking for actionable results, try searching for rare and specific signals. If you listen for something that's said a lot, your results probably won't be very useful (unless you're using PMAlerts to gauge social sentiment around a topic, or something else where quantity is more important than quality).
| Instead of | Try | Reason |
|---|---|---|
| Sendgrid | "problems with Sendgrid" | A lot of people talk about Sendgrid. A more specific query will help you filter through the general conversation and engage with more actionable conversations. |
| noodles | "noodle recipe" | A lot of people talk about noodles. But if what you really want is noodle recipes, think about the phrases that people use when they're talking about noodle recipes. |
| RSS | "RSS reader" | A lot of people talk about RSS. But far fewer people talk about RSS readers. Increasing specificity will decrease noise. |
Tip 3: Use quotes to increase specificity.
If you create an alert query that contains "quotes", you'll only ever see results that contain the text exactly as it appears between the quotes (case-insensitive).
| What you use | What you get | What you don't get |
|---|---|---|
| Tesla stock | Tesla split their stock | NKLA |
| "Tesla stock" | Tesla stock surges | TSLA stock surges |
| "Tesla stock" NKLA | Tesla stock beats NKLA | Tesla Nikola stocks |
| "Tesla" "stock" NKLA | Tesla sees surge in stock | Tesla NKLA compared |
Tip 4: Tie your queries to your objectives.
For example: if your objective is to generate leads, then you'll want to think about the language that your target demographic uses, and then listen to variations of that language.
| Objective | Query 1 | Query 2 |
|---|---|---|
| Generate leads for a social listening app | "like google alerts" | "launched today" |
| Manage your reputation | "Eve Hammond" | "Evey Hammond" |
| Understand enterprise chat customers | "use Slack" | "uses Slack" |
| Support Teams customers | "does teams" | "can microsoft teams" |
| Engage with a hashtag | #sociallistening | #indiehacker |
Tip 5: Use synonyms, misspellings, and variations.
Supplement your signals with slight variations to capture even more relevant results.
| Primary query | Variation 1 | Variation 2 |
|---|---|---|
| "social listening app" | "social listening tool" | "social listening product" |
| #sociallistening | #socialistening | #socialmonitoring |
| "book summary for" | "book summarized" | "notes on the book" |
| "x product doesn't work" | "x product is broken" | "x product sucks" |
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What's social listening?
Social listening is all about using technology to find and engage with people who share your interests - like your startup. PMAlerts is an opinionated social listening tool that prioritizes quality engagement over quantity. It's like Google Alerts, but with social media penetration, a rich API, Slack integration, and webhooks.
Why should I care about social listening?
It can be hard to find your first 10, 100, or 1000 paying customers, especially if you don't have an easy way to reach your audience. Social listening is a cost-effective way to get past that hurdle. It makes it easy for you to find people who you can help.
Is PMAlerts right for me?
If you're looking for advanced analytics, trend analysis, content scheduling, or other features that you might find in a social media management suite, PMAlerts probably isn't for you. PMAlerts does one thing, really well - it connects you with people who are talking about whatever you're thinking about.
How can PMAlerts help me?
Use cases include:
- Lead generation
- Customer research
- Professional networking
- Embargo protection
- Competitive analysis
- Reputation management
- Social media feed consolidation
- Trend and topic monitoring
Why PMAlerts?
PMAlerts is simple and extensible. It makes it very easy for you to pull relevant social data into your own systems via webhooks and other integrations.
What's the catch?
For some platforms (LinkedIn, Blind, Instagram, and ProductHunt), I use search engines to poll for fresh content. This means that, for these platforms, you'll only be alerted about things that web crawlers find. Native search for these platforms is on the backlog, but I'd like to fund the development of native search on those platforms with revenue from paying customers.
Who are you?
I'm Mick! Pleasure to meet you.
How can I get started?
First, consider your target demographic's signals - the words and phrases they're using online. That could be your company name, a competitor, or a phrase. Then, create alerts for those signals here on PMAlerts. PMAlerts will then notify you whenever those signals appear online.
Where can I learn more?
You can read the FAQ, the webhooks guide, the Slack guide, or other docs. You can also reach out to me with feedback or questions.