PMAlerts

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Tip 1: Use spears, not nets.

Spears are specific alerts that consistently generate interesting and actionable results. Nets are general alerts that capture lots of results, but not many actionable ones. PMAlerts is meant to be used with spears, not nets.

Tip 2: Use PMAlerts like a TODO list.

Try creating alerts that generate specific and actionable signals so you can build a habit of engaging with highly relevant results.

Instead of	Try	Reason
Sendgrid	"problems with Sendgrid"	A lot of people talk about Sendgrid. A more specific query will help you filter through the general conversation and engage with more actionable conversations.
noodles	"noodle recipe"	A lot of people talk about noodles. But if what you really want is noodle recipes, think about the phrases that people use when they're talking about noodle recipes.
RSS	"RSS reader"	A lot of people talk about RSS. But far fewer people talk about RSS readers. Increasing specificity will decrease noise.

Tip 3: Use quotes and URLs to increase specificity.

If you create an alert query that contains "quotes", you'll only ever see results that contain the text exactly as it appears between the quotes (case-insensitive). If you're searching for a product, try searching for your product name and your product URL to make sure you're catching everything.

What you use	What you get	What you don't get
Tesla stock	Tesla split their stock	NKLA Tesla.com
"Tesla stock"	Tesla stock surges	TSLA stock surges
"Tesla stock" NKLA	Tesla stock beats NKLA	Tesla Nikola stocks
"Tesla" "stock" NKLA	Tesla sees surge in stock	Tesla NKLA compared
tesla.com	Tesla.com got updated	Tesla's automating everything

Tip 4: Tie your queries to your objectives.

For example: if your objective is to generate leads, consider the language that your target demographic uses, and then listen to variations of that language.

Objective	Query 1	Query 2
Generate leads for a social listening app	"like google alerts"	"launched today"
Manage your reputation	"Elon Musk"	"Musk"
Understand enterprise chat customers	"use Slack"	"uses Slack"
Support Teams customers	"does teams"	"can microsoft teams"
Engage with a hashtag	#sociallistening	#indiehacker

Tip 5: Use PMAlerts to generate leads.

If you tell PMAlerts which results sound like leads, PMAlerts will tell you if they have their DMs open and will set you up with a templated cold message that converts.

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Your filters are currently hiding result(s).

Learn more about the value of filtering in Nets and spears: How to use social listening to generate signals for your business.

PMAlerts will hide any results that contain the text you provide here. For example - if you add a content filter for the dollar sign ($), you won't ever see results that contain the dollar sign.

Add a content filter

PMAlerts will hide results that originate from the websites you specify here. This is useful for alerts that are configured to monitor the entire web (via the Custom button). For example - if you add a website filter for "cnn", you won't ever see results originating from domains that contain the text "cnn" (like cnn.com).

Add a website filter

PMAlerts will hide any results authored by usernames that contain the text you provide here. For example - if you add a username filter for "google", you won't ever see results authored by @google, @googlesmallbiz, or any other usernames that contain "google".

Add a username filter

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