PMAlerts

Get closer to your customers.

Use PMAlerts to monitor the web for mentions and leads.

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When someone mentions

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Tip 1: Use spears, not nets.

Spears are specific alerts that consistently generate interesting and actionable results. Nets are general alerts that capture lots of results, but not many actionable ones. PMAlerts is meant to be used with spears, not nets.

Tip 2: Use PMAlerts like a TODO list.

Try creating alerts that generate specific and actionable signals so you can build a habit of engaging with highly relevant results.

Instead of	Try	Reason
Sendgrid	"problems with Sendgrid"	A lot of people talk about Sendgrid. A more specific query will help you filter through the general conversation and engage with more actionable conversations.
noodles	"noodle recipe"	A lot of people talk about noodles. But if what you really want is noodle recipes, think about the phrases that people use when they're talking about noodle recipes.
RSS	"RSS reader"	A lot of people talk about RSS. But far fewer people talk about RSS readers. Increasing specificity will decrease noise.

Tip 3: Use quotes and URLs to increase specificity.

If you create an alert query that contains "quotes", you'll only ever see results that contain the text exactly as it appears between the quotes (case-insensitive). If you're searching for a product, try searching for your product name and your product URL to make sure you're catching everything.

What you use	What you get	What you don't get
Tesla stock	Tesla split their stock	NKLA Tesla.com
"Tesla stock"	Tesla stock surges	TSLA stock surges
"Tesla stock" NKLA	Tesla stock beats NKLA	Tesla Nikola stocks
"Tesla" "stock" NKLA	Tesla sees surge in stock	Tesla NKLA compared
tesla.com	Tesla.com got updated	Tesla's automating everything

Tip 4: Tie your queries to your objectives.

For example: if your objective is to generate leads, consider the language that your target demographic uses, and then listen to variations of that language.

Objective	Query 1	Query 2
Generate leads for a social listening app	"like google alerts"	"launched today"
Manage your reputation	"Elon Musk"	"Musk"
Understand enterprise chat customers	"use Slack"	"uses Slack"
Support Teams customers	"does teams"	"can microsoft teams"
Engage with a hashtag	#sociallistening	#indiehacker

Tip 5: Use PMAlerts to generate leads.

If you tell PMAlerts which results sound like leads, PMAlerts will tell you if they have their DMs open and will set you up with a templated cold message that converts.

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The world's biggest brands use PMAlerts to get closer to their customers every day.

What's social media monitoring?

Social media monitoring (or social listening) is all about listening to social media for mentions of specific keywords. Think of it like Google Alerts, but for social media.

Is PMAlerts right for me?

If you're looking for advanced analytics, trend analysis, content scheduling, or other features that you might find in a social media management suite, PMAlerts probably isn't for you. PMAlerts does one thing, really well - it finds mentions of keywords on social media. That's it.

How can PMAlerts help me?

Think of it like a Swiss Army knife for your business. Use-cases include:

Social selling
Real-time marketing
Lead generation
Customer development
Community cultivation
Professional networking
Embargo protection
Competitive analysis
Reputation management
Social media feed consolidation
Trend and topic monitoring
Content brainstorming
Problem hunting

Why should startups care about social media monitoring?

It can be hard to find your first 10, 100, or 1000 paying customers, especially if you don't have an easy way to reach your audience. Social listening is a cost-effective way to get past that hurdle. It gives you a straightforward way to do things that don't scale.

Why should established businesses and product teams care about social media monitoring?

Customer obsession isn't just a buzzword - it's a competitive advantage! Businesses who stay close to their customers (and competitors' customers) gather critical insights that can improve decision-making across the board. Social media monitoring is a cost-effective way to capture real-world customer sentiments.

Why PMAlerts?

PMAlerts is simple and extensible. It makes it very easy for you to pull relevant social data into your own systems via webhooks and other integrations.

How much does it cost?

Check out the pricing page.

What's the catch?

For some platforms (like Facebook), PMAlerts uses search engines to poll for fresh content. For these platforms, you'll only be alerted about things that you could find by searching Google.

How can I get started?

First, consider your target demographic's signals - the words and phrases they're using online. That could be your company name, a competitor, or a phrase. Then, create alerts for those signals here on PMAlerts. PMAlerts will then notify you whenever those signals appear online.

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